A Study in Extendability
In order to rebrand Natural Light to its c.1978 design system, plenty of consideration needed to be payed to how this would extend to the larger brand family, one that included everything from beer to shandys to even a flavored vodka.
With Naturdays having the most complicated visual system already, it made the most sense to start there and apply our redesign to the rest of the brand extensions.
Crest as the Hero
Somewhere In The Middle
Stripped Down
Garage Beer
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Garage Beer 〰️
Garage Beer
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Garage Beer 〰️
Garage Beer (noun)
While it gives you a tremendous amount of satisfaction and refreshment, it is a beer that you will hide away from friends and loved ones, only to be consumed in private.
This project, and Natty alike are garage beers, fun to drink and look at but will ultimately be placed in a rusty fridge or an art director’s portfolio under “Projects That Were Never Seen Through.”