Quality Merchandise for Expert Beer Drillin’
What started as a somewhat benign joke about drilling beers on Natty Light’s social’s became a Friday Afternoon rallying call for the thirsty and work weary. It was only Natural that what came next was an absurd product innovation and merch capsule collection.
Drilling
Beers
At the forefront of the Drilling Beers capsule collection was The Tooler, a custom made toolbox turned insulated cooler. It seemed very appropriate to treat the Drilling Beers world with the same art direction as vintage Milwaukee and DeWalt ads.
